“Defensative’sbusiness model is pretty simple: Sell a low-cost security-as-a-service platform to small- and medium-sized businesses. Scott says it’s a segment that’s been ignored by the thousands of cybersecurity companies that have their sights set on bigger players. Its product offers continuous monitoring and alerts of real-time threats and potential weaknesses–like employees clicking on phishing e-mails, visiting exploited websites and running risky or outdated software. ”